Scheufelen is a German-based paper mill that has been manufacturing the world’s brightest printing surface for more than 160 years.
After being named the European market leader for coated premium paper and board, Scheufelen turned to Neff Associates to help introduce their brand on a national-scale in the U.S. market. A core value for both client and agency was to create strategic messaging that “Americanized” the brand while maintaining its integrity for long lasting tradition and dedication to producing the highest quality product on the market.
Through strategic social media advertising, custom design and graphics, and in-house photography and paper sculpting, Neff Associates successfully launched Scheufelen USA on Facebook, Twitter and Instagram. The platforms continue to grow daily and reach audiences from New York to LA.