The Alexander is a luxury apartment building in downtown Philadelphia that features best-in-class amenities, a spacious environment and gorgeous views. Our PR and social media teams worked together to garner interest in the property through posts, media placements and events.
Our PR team garnered top-tier local press for The Alexander in outlets such as 6ABC and Philadelphia Magazine to raise awareness about the property and help to lease the building quickly. We also planned and executed the building’s grand opening as well as facilitating other onsite events.
We partnered with The Alexander to raise brand awareness, drive website traffic, and ultimately generate apartment leases through executing organic and paid social media strategies. We utilized the Facebook and Instagram platforms to run website traffic and retargeting campaigns, while simultaneously creating organic content for the platforms from start to finish. In addition, we performed daily community and account management services, delivered monthly analytic reports, and executed a highly targeted social media influencer campaign to promote the building’s grand opening.