In 2018, founder, Andrew Auwerda, hired Neff Associates to create a mini-documentary piece, which tells the story behind the Bluecoat brand and also gives a glimpse into the production process for making the first American dry gin.
Previously, in 2015, we were hired to craft a custom PR and social media campaign for the brand. Specifically, the Neff team was challenged to elevate the Philadelphia Distilling portfolio by publicizing the small-batch limited release of Bluecoat Barrel Finished Gin, and build buzz around the news of a brand new distillery in Fishtown, Philadelphia.
Neff crafted a custom PR and social media campaign for Philadelphia Distilling and Bluecoat Gin. Our team secured both national and regional press for the brand.
Barrel Finished Launch
The Neff PR team has successfully risen to the challenge of promoting the small batch product, securing both top national and regional press coverage in outlets such as Playboy Magazine, Liquor.com, The Philadelphia Business Journal, Eater, CBS Philadelphia and Chilled Magazine.