One Liberty Observation Deck
One Liberty Observation Deck, located in the heart of Center City, is the tallest enclosed observation deck in Philadelphia. Guests can enjoy 360° views of the city skyline year-round from the 57th floor. They came to Neff Associates to help promote their unique features and garner international, national and local buzz to showcase the company’s capabilities and significant role in continuing to build the landscape of tourism in Philadelphia.
Our team has executed an ongoing, aggressive PR strategy to capitalize on One Liberty Observation Deck’s pivotal period of rapid growth and their developing legacy within the Philadelphia market. Through our PR efforts, we have successfully raised awareness of the brand by positioning it as not only a top tourist attraction for visitors to experience when traveling to the Philadelphia region, but a destination for local Philadelphians to take in the city they love through a new lens. We were able to utilize our longstanding relationships with the media to secure top-tier placements with relevant national and local media outlets within the consumer lifestyle, popular culture, technology, and travel and tourism sectors. The Neff PR team supports The Deck’s rigorous event schedule and continues to work with the team to craft new initiatives that generate media buzz and interest amongst tourists and locals alike.