NOTO (Not Of The Ordinary) is Philadelphia’s premier nightlife experience. The Neff team designed and developed the brand from the ground up to help promote and compliment the beautiful venue, superior service and unmatched energy.

Our team designed a unique mark, identity, website, and collateral materials that help the brand truly stand apart. The Neff team enhanced those efforts with an extensive, strategic Public Relations, Social Media, and Advertising plan.


Though detailed and extensive, the content was dynamically considered to allow the user access to all areas of the site quickly and logically.

Total Impressions Since July 2016

Public Relations

In conjunction with the national outreach, the Neff PR team has also executed an ongoing regional PR plan that has included features in numerous outlets including and The Philadelphia Inquirer.