Golf Association of Philadelphia
The Golf Association of Philadelphia (GAP) is the oldest regional Golf Association in the country. With 260+ clubs spread across Pennsylvania, New Jersey and Delaware, the association works to preserve, protect, and promote the game of golf.
GAP came to Neff to help rebrand them with a system that represents their longstanding presence while maintaining a contemporary feel.
The updated GAP branding represents a balance of past, present and future while also solidifying the organization’s place in the community. The mark features a contemporary, custom sans serif lettering for “GAP” with dots separating the letters to demonstrate the acronym. This is paired with a more contemporary serif for “1897” and “Golf Association of Philadelphia” for a combination of old and new. The shield shape is an updated reference to the history of the previous design, and custom drawn golf clubs add contrast and a clear visual reference to the sport. The ongoing balance between traditional and contemporary directs the new logo down a path of clean, sophisticated timelessness.