WeTrain is an innovative, Philly-based app that provides affordable, on-demand personal training to the masses – anywhere, anytime. They were looking to get their name out in the public and draw buzz to their brand.
Our PR team was able to do so by securing feature pieces and segments on the brand, and our creative and media teams kickstarted an advertising campaign to bring even more awareness to WeTrain.
Our advertising approach focused on bright, bold visuals and messaging that featured WeTrain clients and trainers in a variety of settings and workouts. The media mix spanned online/digital, out-of-home, and more traditional print.
Total Impressions (March - August 2016)
Our team targeted top-tier outlets to promote WeTrain, such as 6abc, CBS Philly and Thrillist. Articles in these publications not only garnered the brand higher exposure in the Philadelphia market, but also helped promote the app and service.