Salon Thalia is an upscale, full-service salon located in the heart of Center City, Philadelphia. Although successful, they wanted to revamp their overall aesthetic to help retain current clients and target new customers both locally and nationally.
Salon Thalia wanted to start utilizing strategic PR and social media on a higher level to promote their business & services. With that, our creative team also helped rebrand and modernize the salon by designing an updated logo.
Total Impressions from September - December 2015
The Neff PR team utilized Salon Thalia founders Maria and Michael as expert voices in hair and beauty stories, securing placements on Today.com, HollywoodLife.com and Essence.com to name a few.
Our team also targeted top-tier regional outlets to help promote the salon, such as Good Day Philadelphia, Philadelphia Daily News, Philly.com and Philadelphia Style.
Articles in these publications not only garnered the brand higher exposure in the Philadelphia market, but also helped promote its services and in-store promotions.
Potential Reach from September - December 2015
Social Media Campaign
Neff Associates’ social media team leveraged the efforts of both the creative and public relations teams to further promote the salon on its established platforms. Through custom branded hashtags, effective community management practices and highlighting the salon’s work, our team was able to increase brand awareness and engagement across all major platforms.