Opening in 2005, Philadelphia Distilling is the first craft distillery in Pennsylvania since before Prohibition. In 2015, company founder, Andrew Auwerda hired Neff Associates to craft a custom PR and social media campaign for the brand.
Specifically, the Neff team was challenged to elevate the Philadelphia Distilling portfolio by publicizing the small-batch limited release of Bluecoat Barrel Finished Gin, and build buzz around the news of a brand new distillery in Fishtown, Philadelphia.
Total Impressions from March – December 2015
Barrel Finished Launch
The Neff PR team has successfully risen to the challenge of promoting the small batch product, securing both top national and regional press coverage in outlets such as Playboy Magazine, Liquor.com, The Philadelphia Business Journal, Eater, CBS Philadelphia and Chilled Magazine.