East River Bank
East River Bank is a Philadelphia bank currently located in the Old City, East Falls and Roxborough neighborhoods of the city. Their wide range of services, strong community investment and personal attention provide an experience that is difficult to find with most banks.
In 2014 East River Bank came to Neff Associates to help increase brand awareness in the market through integrated advertising, public relations and social media campaigns.
Anchoring the new marketing effort was Neff Associates’ creation of the “Bank Local” campaign. The creative featured real Philadelphia business owners who work with East River Bank and operate within the three East River Bank communities. The campaign was supplemented with an ongoing “Bank Mobile” message to highlight the bank’s many extensive mobile capabilities.
Pandora Radio Campaign
Our team developed custom radio spots to run on Pandora in conjunction with East River Bank’s “Bank Local” advertising campaign. The spots featured actual East River Bank customers and local business owners, and were designed to help create sustained brand awareness for the bank and its community involvement.
Public Relation Impressions Since January 2014
The Neff Associates PR team has crafted and executed an ongoing campaign to not only increase East River Bank’s brand awareness, but also position their team as industry thought leaders.
With a strong connection to the local Philadelphia communities and neighborhoods, East River Bank naturally found a home on the major social media platforms. The Neff social media team has developed ongoing campaigns for the bank to help generate increased awareness and engagement with its users.