54Cups of Starbucks Coffee Per Week
32Integrated Campaigns Created Last Year
72Websites Visited Per Week
55PR Initiatives Launched Last Year
The Neff Associates team has an over-arching approach to Brand Strategy and Brand Development. As marketing experts, maintaining an awareness of overall strategy and positioning of a brand is an integral part of our process - whether we are designing and developing a website, creating a new logo and corporate identity, generating an advertising campaign, or crafting a public relations and social media strategy.
It is important to recognize that for most consumers, a brand identity goes hand-in-hand with an emotional connection. Brands represent a promise, an alignment of values between a company and a consumer. The stronger a brand, the stronger a company appears to its customers and the higher the likelihood of brand recognition and brand loyalty. The strategic planning, development, adoption and implementation of brands requires a seamless integration of agency experience with client oversight.
Over the last 28 years, the Neff Associates team has built an extensive portfolio of media contacts, experience and infrastructure to fully leverage hard-hitting PR campaigns. Through earned media, we reach key markets that will be influenced to take action as prospective customers. Neff Associates works closely with each client to define and leverage a hard-hitting PR strategy and scope of services for every engagement.
Recently, the Neff PR Team has won several awards including: (4) PRSA Philadelphia Pepperpot Awards, including Best in Show, the Bulldog Award for Excellence in Media Relations and Publicity, and the PR News Agency Elite Award.
At Neff Associates, we create dynamic, integrated advertising campaigns to ensure our clients' target markets and audience are consuming the message through a combination of digital and traditional tactics. This approach maximizes the brand’s exposure and message reach, thus generating a greater impact and return on investment.
We believe with the appropriate strategy and creative execution, we can maximize and complement how a brand, or brand message, will engage with consumers. Neff Associates has the connections, resources and experience to ensure that the best plan, pricing and approach is executed.
With every website, the Neff Associates design and development team works with the client to organize and establish a clear content hierarchy within the defined parameters. By prioritizing and organizing the interactive content, our team can provide a straightforward, cohesive user navigation and a better online experience. For each site, all content is seamlessly integrated into a streamlined navigation and optimal user experience.
Our team designs and develops every website as a fully responsive layout suitable for all mobile devices. Neff Associates requires integrating responsive design into all of our web projects to optimize client usability on all pages, across all platforms and devices. Our process takes a multi-level approach to define and then refine a visual system to fit synonymously with each client’s brand standards.
Media buying here at Neff Associates begins with establishing the correct media platforms for each client’s campaign and brand. We carefully analyze all initiatives to ensure we are maximizing the potential impact and results by knowing where people are located and how they are consuming media.
Based on the client’s goals and brand position, our team will provide the most strategic advertising plan across the media platforms that complement all specified advertising needs. At Neff Associates, media buying and strategy can include an integrated approach of out-of-home, web and digital, television, radio, and print.
President & CEO
In 1987, David founded Neff Associates as a full-service advertising and public relations firm, serving a wide array of clients from various industries. David’s strategic planning and direction for his clients helped him lead the agency from a significant local firm to an agency of regional and national prominence in the real estate, restaurant, hospitality and retail industries.
Since joining Neff Associates in 2005, Adam Englehart has focused on creating attention-grabbing campaigns for a multitude of the agency’s clients. His diverse portfolio runs the gamut from developing logos, brand identities, collateral, billboards, print ads, and so much more. Adam attended Philadelphia University and earned his B.S. in Graphic Design.
Executive Director of PR & SM
Kelly has worked in the entertainment, lifestyle, and hospitality space throughout her career and has garnered top-tier national media coverage for her clients that includes the Today show, New York Times, USA Today, VOGUE, ELLE, Forbes.com, FastCompany.com, Men’s Fitness, GQ.com, and more. Kelly prides herself on delivering key results for her clients to take them to the next level.